Home / Tag: beer
Wednesday, Oct. 20, 2010

Best Beer for Snobs Pretending Not to Be Beer Snobs

Not every beer outing calls for a fedora hat, double pinky rings and the loud proclamation that you “only drink imports served between 46 and 46.5 degrees Fahrenheit,” but that doesn’t mean you have to leave your discerning taste at home. Those looking to enjoy a quality craft beer while avoiding the tag of beer...
Wednesday, Sept. 22, 2010
A good beer holds as many flavors and aromas as a fine wine, a fact that has many cooks looking for a nice hoppy ale, rather than a dry pinot noir, to pair with a meal. To understand what makes an ale an ale and a lager a lager, you first need to know the building blocks of beer—malted grains, hops, yeast and water—and how they affect its character and flavor...
Tuesday, May 4, 2010

Enjoy pizza, beer and more along the Kinnickinnic River

About a year ago, the Horny Goat Brewing Co. joined the proud tradition of Wisconsin-crafted beers and introduced a new brand to the area. In October 2009 the Horny Goat Hideaway opened in a former industrial building located on the banks of the Kinnickinnic River. With its fun, pub atmosphere, this spot could well change the image of this gritty, industrial neighborhood. The two-story interior features walls that have been stripped down to their basic brick. A small bar that...
Tuesday, April 20, 2010

How PBR rose through word-of-mouth campaign

From 1978 to 2001, Pabst Blue Ribbon was a brand in decline. It wasn’t hip, it hadn’t yet developed that retro cachet we all know it to possess today, and it certainly wasn’t selling. That all changed when Pabst Brewing Co. launched a word-of-mouth marketing campaign that prompted...
Wednesday, March 31, 2010

Liquid culture topped with foam

Born and bred in Wisconsin, I’ve had my fair share of exposure to beer. As a child, I vividly recall fetching bottles for my father and uncles from the cases of Old Milwaukee in the basement. In high school, there were the quintessential Midwestern field parties where small-town kids met in the dark to get wasted. (Side note: I was an...
Wednesday, Sept. 23, 2009

How craft brewers revived Milwaukee’s beer tradition

By the 1970s, American beer was a mass- produced commodity with little character, culture or, let’s face it, flavor. Faceless machines and automated programming dominated the immense brewing industry. The distinguished traditions and styles of brewing that the German immigrants carried...
Thursday, Sept. 10, 2009
Don Feinberg & Wendy Littlefield lived in Belgium for several years and have just returned from a month long stay. Here is an overview they penned about touring Belgium from a beery perspective: “Omnium gallorum optimum cervisiam coqunt Belgae” (Of all Gauls, the best brewers are...
Wednesday, July 29, 2009
Rumor has it that members of the Madison Homebrewers and Tasters Guild (MHTG) working this year's Great Taste of the Midwest will wear kilts. The very idea makes club member and homebrewer Fred Swanson laugh. "I think you'll see a number of members in kilts," says Swanson, the Great Taste's brewery coordinator and a teacher at Madison's West High School who does community...
Wednesday, June 3, 2009
Hopefully, location isn’t everything. Not that Cool Water is hard to find, but upon entering I couldn’t help but feel that the chic bar and grill would be more at home on Brady Street or Downtown. If youthink for a moment that you've stepped into the Third Ward, you're forgiven, as proprietors...

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