Saturday, July 26, 2008
Today @ Potter Ave in Bay View - Noon to 8 p.m.
In a brilliant marketing move, Pabst Blue Ribbon opted against advertising directly to its growing consumer base of young, bohemian types who view drinking unpretentious, bargain beer as a badge of honor. Instead, it courted them in more clever ways, sponsoring events like this one, a low-key gathering featuring . . .