Tuesday, Aug. 19, 2008
Vintage-ology: the study of all things from the past characterized by an enduring appeal or excellence. It's the byword that Fossil, a billion-dollar corporation that designs leather goods, watches and apparel, calls their "canvas for creativity and the soul of their brand." A new exhibition at the Eisner American Museum of Advertising and Design titled "Celebrating 25 Years of Fossil Vintage-ology" expands on Fossil's modern appeal and branding. Corporate Fossil began in 1984 as an importer and wholesaler of watches, but in 1989 they developed a branding based on '40s and '50s vintage products. The company then branched out into marketing eyeglasses, sandals, fashion . . .