A century ago, Americans were renowned as dour working stiffs. But by mid-century, the country was going on vacation. UW-Milwaukee media studies assistant professor Richard K. Popp investigates the shift in The Holiday Makers and...

Steve Eichenbaum put together the advertising campaign that propelled underdog state...

Dear Advertiser: Shepherd Express readership has grown for the third consecutive reporting period according to The Media Audit, an independent third party audit bureau used by media and advertising agencies to survey the Milwaukee market. Over 300,000 very attractive readers The February/March 2008 Media Audit survey has been released, and overall readership of the Sheph...

NAA analysis of new Google research finds that newspaper advertising drives online traffic, consumer purchasing.  New consumer research conducted by Clark, Martire & Bartolomeo and commissioned by Google indicates that consumers frequently combine use of newspapers and the Internet to evaluate and make purchases, the Newspaper Association of America said. According to the study, among people who ...

Absolut Vodka came under fire last week for an advertisement run in magazines south of the border claiming that in an Absolut World, John McCain lives in Mexico.                    Today, the creator of the now defunct campaign apologized for the scandal, but not for the action. Sure, it’s a shame that Lou Dobbs types were upset that the southern states were annexed by their...

MIMA February Event January 8th, 2008 � No Comments The Milwaukee Interactive Marketing Association is back with a great line-up for 2008, starting with these riveting Social Marketing case studies: Connecting with Brand Champions Online Thursday, February 21, 2008 Cocktails & Registration: 5:00 � 5:30 Appetizers & Presentation: 5:30 � 7:00 Eisner Muse...

The Winter Gallery Night and Day provides several exhibits offering the experience of challenging the mind and eye through thought-provoking images. Among them is the Eisner Museum of Advertising and Design’s “Advertising or Design: The Big Question.”