A lot has changed in the six years since The Etiquette released its only EP, very little of it in the band's favor.
In 2002's bullish music market, labels were still feverishly signing bands, particularly garage-rock bands with names that started with "The." On the strength of Ages, a hyper-hooky EP that however accidentally coincided with the era's rock revival, The Etiquette captured the interest of music managers and promoters, and found support on college radio and at CMJ magazine.
It was, in hindsight, a rare window of opportunity for the Milwaukee band, one that frontman Eugene III (he prefers to keep his last name private) admits he was slow to seize.
"I think about it all the time," Eugene says. "We were...