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06.23.2010 | | Posted at 02:04 PM

When Hollywood Went Broadway

By David Luhrssen
Broadway once supplied Hollywood with the material for many movies; in recent decades, Broadway, now less a hive of creativity than a tourist attraction, often takes its lead from Hollywood. But in the early 1960s, the Great White Way had already ventured into a film-based production with Promises, Promises. Drawn from Billy Wilder�s classic critique of amoral corporate culture, The Apartment, t...