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Saturday, Jan. 1, 2011

at Bradford Beach

...Jump-in time is at noon and will end at 2pm. The plunge is taking place at Milwaukee's lakefront at Bradford Beach on January 1, 2011. Get there early to ensure a good spot...
Friday, Jan. 1, 2010

Bradford Beach/Cans

Welcome in the new year with a frigid plunge into Lake Michigan. There will be free round trip bus services from each of the following bars to Bradford Beach from 10am to 2pm...
Thursday, Jan. 1, 2009

Presented by the Shepherd Express

Starting at 10am get to CANS for the pre-party, then get to Bradford Beach at Noon for the Polar Plunge, there will be a swimsuit contest, so come dressed to impress! Oh, and don't forget the post-party at CANS!