Home / Tag: Nike
12.31.1969 | | Posted at 06:00 PM
By Nicole
I suppose it was inevitable the minute Oregon won the Pac-12 and it was decided they would play in the Rose Bowl that Nike would take this opportunity of a national stage to introduce some awful, vomit-inducing unis. Those unis were introduced today and they are apparently meant to "channel Darth Vader." God I hate Nike for things like this. I assume that's some sort of u...
Wednesday, Feb. 27, 2008

How corporations ape the underground

In the summer of 2005, Nike SB, a division of the shoe giant in charge of producing footwear for skateboarders, created an advertisement for their upcoming skateboarding tour that attempted to connect the brand with the type of music that many skaters loved. Titled “Major Threat,” the ad reproduced the iconic album art of hardcore punk legends Minor Threat’s 1981 self-titled album. The response from many skaters—and from Dischord Records, the Washington, D.C., label run by former Minor Threat frontman Ian MacKaye—was swift and predictable.