Home / Tag: Hollywood movie franchises
06.22.2009 | | Posted at 12:00 AM
By David Luhrssen
Recently, a Hollywood executive stated, �Anything that can�t be sold as a genre film or wasn�t conceived as a franchise is dead.� From the standpoint of an industry driven entirely by unrealistic projections of profit, with no concern about art, little interest in craft or sense for entertainment (beyond dollars and cents), genre pictures and franchises are the safest bets. There�s always a mark...