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Sunday, Feb. 2, 2014

Branding Creativity

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Branding Creativity is a new art exhibit featuring more than 20 artists reimagining some of the world’s most loved brands, including Nike, Adidas, Red Bull, Coca--‐Cola and VW. The exhibit highlights an artist’s freedom of expression and how an unfiltered creative vision can transform iconic brands.

 

Branding Creativity opens in the Fine Arts Gallery at the University of Wisconsin--‐Parkside on Friday, January 24, 2014 from 5 p.m. – 8 p.m., followed by a reception at Racine Art Museum from 8 p.m. – 11 p.m. This exhibit will focus on an artist’s reflection of what brands mean to them personally, free of corporate participation. Branding Creativity offers a fascinating look into the relationship between fine and commercial art, demonstrating creativity as a brand’s greatest asset.

 

Conceived by Plaid Tuba Holdings LLC, the exhibit is an experience in the merging of creative professionals with branded content. Founded in 2008, Plaid Tuba connects brands, companies and organizations with a variety of creative disciplines through various products, content development and creative services.

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