WKTI 94.5 FM Changes Formats for the Worse

Jun. 2, 2010
Google plus Linkedin Pinterest

Hat tip to my friend Beth, who alerted me to the news in an e-mail titled "Wow ... Another Milwaukee Radio Station that Plays 'Whatever.'"

In a confounding move, one of the few Milwaukee radio stations that played contemporary-pop music, WKTI-FM 94.5, has shifted formats to a free-form station modeled after the "Jack" formats found in other cities.

There's an irony here: Although this format prides itself on a broader playlist than the typical, Clear Channel-owned station, WKTI-FM's new "Lake FM" format actually homogenizes Milwaukee radio, since the format emphasizes music that's already done to death on other stations, not contemporary hits. (As I write this, the station just played three odious classic rock songs in a row. Sigh.)

The move, I suppose, was a long time coming, since Journal Communications has been gutting the station since one-half of its signature morning team, Bob Reitman, left in 2006, but it's still a bummer. This was the last format that Milwaukee radio needed.

UPDATE: Tim Cuprisin has remarkably thorough coverage on his Inside TV and Radio blog. All the station's DJs are gone.

It's not too cynical to question whether this was a cost-saving measure, given Journal Communications' poor earnings as of late. Still, I just can't believe Milwaukee doesn't have an adult contemporary station anymore (the other station that almost fits that billing, 99.1, has turned to Christmas music.)

Log in to use your Facebook account with
Shepherd Express

Login With Facebook Account

Poll

Milwaukee County Executive Chris Abele has the power to appoint a commissioner to privatize primarily black and Latino Milwaukee Public Schools in a turnaround district. Will this privatization plan improve student performance?

Getting poll results. Please wait...