Ladies and Gentlemen, Your 1953 Milwaukee Brewers! (Almost.)

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Author's Collection

Brewers game program from late in the 1952 season.

This week, like thousands of other baseball fans all across the state, I bought myself an opening day ticket. While I paid way over face value, it’s not going to get me in anywhere on April 6, nor any other day. It is for a team that no longer exists and a game that was never played. Sixty-two years ago, it was the hottest ticket in Milwaukee, despite the game having already been canceled and the team having already skipped town. Opening Day 1953 was a milestone event in Milwaukee and Major League history; however, it was very nearly a national footnote and a local embarrassment.

I have to say, I nearly plotzed when I found this ticket on eBay. Full tickets for the old American Association Milwaukee Brewers are a tough find, particularly special event tickets for an opening day or playoff game (for an excellent blog on the Brewers and Borchert Field, check this out). But this ticket was the rarest type of all, one with a weird backstory and vivid historical significance. Milwaukee County Stadium (1953-2000) was a trendsetter among major league sports stadiums, publicly financed and located outside of the urban city center. The city of Milwaukee had been toying with the idea of a municipal stadium since the 1930s, following the basic idea put forth by Cleveland Municipal Stadium, a multipurpose facility funded by public bonds. Several sites were proposed, most either on the western edges of the city or on the lakefront. As early as 1935, the minor league Brewers were interested in using a city-financed ballpark to replace Borchert Field, an oddly shaped wooden park at Eighth and Chambers.

Borchert Field, home of the Brewers, 1902-1952 / WikiCommons

The idea lingered but got no real traction until the 1940s, when a site at Story Quarry was approved by city and county officials. By then, however, wartime shortages in building material put construction plans on hold. It was also around this time that the possibility of a Major League Baseball franchise moving to Milwaukee was raised. Milwaukee had been a charter member of the American League back in 1901 but had lost its poorly supported team to St. Louis. Now, the AL was trying to shift that same fledgling team, known as the St. Louis Browns, to a more promising location. Having been a hardy supporter of the minor league Brewers for decades, and showing real interest in building a new Major League-ready facility, Milwaukee was considered a prime destination.

Ground was finally broken on the new stadium in October 1950, and for the next two years, rumors flew over which big league team would get to call it home. Through 1950 and ’51, it seemed that the Browns would land in Milwaukee. Miller Brewing president Fred Miller was set to buy the team and move them north, reports said, with a complicated swap of the Browns’ home park in St. Louis to the NL Cardinals, who would then fold their minor league club in Columbus, allowing the Brewers to move to Ohio.

Other reports claimed that, as the parent club of the Brewers, only the long-suffering Boston Braves could move to Milwaukee. Fred Miller was supposedly in on this deal as well but also was eying other teams. It was reported that the Philadelphia A’s, St. Louis Cardinals (!), and Chicago Cubs (!!) were all candidates for relocation.

The backside of a 1952 Brewers season schedule, promoting their new home / Author's Collection

Meanwhile, the opening of the stadium was pushed back due to construction delays. On Jan. 31, 1952, with Milwaukee backers still courting various teams, an opening date of July 24 was announced for the opening of the new park, with the Brewers taking on an American Association opponent. By the opening of the 1952 season, that opening date had been pushed back yet again, but the Brewers still planned on being the new stadium’s primary residents. A grammatically-muddled tagline of Watch for Brewer Opening in Milwaukee County’s New Stadium! appeared on that year’s pocket schedules. A program from late in the season featured an artist’s rendition of County Stadium, The Future Home of the Milwaukee Brewers.

Borchert Field and County Stadium / WikiCommons

In January 1953, a firm opening date of April 15 was set for the new stadium’s debut, with the Brewers set to take on the St. Paul Saints. Fighting off rumors that it was only a matter of time before a Big League tenant would be found for the park, forcing the Brewers to relocate, General Manager Red Smith told the press, “The Brewers will definitely operate in Milwaukee in 1953.” The team moved its offices into the new stadium, with correspondence going out on letterhead with a watermark of County Stadium. That spring, the team began to sell game tickets, including about 12,000 to the highly-anticipated opener.

Letterhead used by the Brewers during their very brief stay at the County Stadium office / Author's Collection

That is to say, the opening of the Stadium was anticipated. The actual playing of the Milwaukee-St. Paul game scheduled for April 15 was a terrifying proposal to local baseball boosters. As teams prepared to head south for spring training, there was still doubt as to whether or not Milwaukee’s big league ballpark would have big league tenants. The Browns, now owned by former Brewers owner Bill Veeck, were ready to make the switch, but Boston Braves owner Lou Perini would not give up his Milwaukee territory, not unless the Brewers could shift to a market comparable to Milwaukee. Frustrated by the prospect of the Brewers opening in the new stadium, Clifford Randall of the Greater Milwaukee Committee told the press, “You can bet we didn’t spend five million dollars for a new stadium for minor league baseball.”

A ticket to what would have been the first game ever played at Milwaukee County Stadium. This seat would have been seven rows behind the visiting team’s dugout / Author's Collection

Of course, it was Perini’s own Braves that finally made the shift to Milwaukee . On March 19, the move was approved by the National League and Milwaukee rejoiced. The phone lines at the Brewers’ County Stadium office were instantly alight with people wishing to buy Braves tickets. The skeleton staff at the Stadium wasn’t sure what to do, or even, at that moment, who they worked for. Down in Florida , the new Milwaukee Braves, with Bs still on their caps, took on the Yankees. Elsewhere in the state, a team took to the field wearing Milwaukee Brewers caps and jerseys, although no one was really sure what to call them.

After assembling an office in Milwaukee, the Braves announced that tickets would go on sale on April 1, with an opening date set for April 14 against the Cardinals. Before any Braves tickets would be sold, a team official said, Brewers opening day ticketholders would have the chance to exchange them for the April 14 opener. The official also begged Milwaukeeans to stop calling the old Brewers offices looking for tickets. Meanwhile, the Brewers began the process of shifting their operation to Toledo, where they would become the Mud Hens.

The ticket and the 1952 Milwaukee Brewers / Author's Collection

There was no word of what was to happen to the Brewers tickets that were swapped in for Braves seats. Presumably, they would have been destroyed, with a few maybe kept as souvenirs. It seems highly unlikely that anyone would have kept their ticket instead of trading it in, although some people might have been miffed at having to pay the difference in price (this $1.75 ticket would have needed an extra seventy-five cents to get the Braves seat). In the event this was a ticket that someone held on to, they would have missed a great game. Warren Spahn threw ten innings and was one of five future Hall of Famers to play in the game. Billy Bruton won it for the Braves in the bottom of the tenth with a walk-off homer that glanced off the mitt of Enos Slaughter and over the barely-completed outfield fence. The Braves would play for 13 years in Milwaukee, winning two pennants and a World Series.

Keep up with Matthew's other projects and his forthcoming WMSE radio show at matthewjprigge.com.