Starting with $700 and a dream to change his life for the better, Richard Kessler eventually built one of southeastern Wisconsin’s most respected jewelry stores. Not bad. Better yet, Kessler’s Diamonds knows that a successful business starts with its customers. Every purchase at Kessler’s comes with a lifetime guarantee and lifetime maintenance. No small print, no loopholes, no gimmicks—and no doubt as to why Milwaukeeans named Kessler’s Diamonds the city’s best jewelry store. 

Runners-up:Schwanke-Kasten, Lise & Kato’s