‘No More Classical Radio’ Article on Target
Don L. Leistikow New Berlin
'No More Classical
Radio' Article on Target
The article “No More
Classical Radio” (Dec. 27) by Obie Yadgar touched a nerve. Yadgar’s thoughts and
conclusions are right on target. I have been a loyal listener since WFMR was
broadcast from Wauwatosa and did not carry very far. Giant strides have been
made, including pumping up the wattage output. Programs like Andre Rieu and Jack
Black orchestras were and are welcome listening material on PBS television: Is
it possible to acquire rights to broadcast these concerts on radio? A metro area
such as Milwaukee should not be denied a full range of musical broadcasting,
particularly when aired on public broadcasting.
This reminds me of the
loss of Metropolitan Opera, which, as I recall, was carried for years by WMAQ
Chicago on Saturday afternoons. There are plenty of sponsors with large
advertising accounts to carry classical radio, be it on commercial radio or the
PBS network.
Personally, WFMR was always set up on the radio in my
automobile; a push of the button and I had wonderful and pleasing music
instantly. Soothing to my ears and a calming influence on my driving, it assured
that I would arrive at my destination calm, cool and collected.
These days, my automobile
radio is silent. Another approach to bolster the radio audience would be working
in some wonderful music, so well composed for many Hollywood film classics. I
would think that would be a new approach to widen a WFMR audience. The
introductory music of some of Hollywood’s major productions, those which gave us
a few bars on all the music in the feature film, would also be of interest.
Frankly, I am thoroughly disgusted with surfing my AM/FM radio for some
decent music and finding only loud and boisterous sounds all over the dial.
Bring back WFMR with a new format and I am sure that it will attract more than
4,900 listeners. More sponsors (contributors), too!
Don L. Leistikow New Berlin



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