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Saturday, March 28, 2009

The New Loud

Tonight @ The Cactus Club, 10 p.m.

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Milwaukee’s New Loud taps the same period of late-’70s/early-’80s British pop and New Wave as The Killers, Franz Ferdinand and countless other NME-approved, assembly line bands. Unlike those groups, though, The New Loud never feels the need to spit-shine their herky-jerky, XTC-inspired songs to a sterile polish. Instead, they filter them through a haze of Jesus and Mary Chain distortion or, just as often, leave them as they are, content to let their syrupy, oversized hooks speak for themselves. The New Loud tops a 10 p.m. bill at the Cactus Club tonight with The Code Kids and Fulbright Scholar.
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