Lights Out
After four years, Red Light says goodnight
Mike
Eitel, co-owner of Diablos Rojos Restaurant Group and the company behind Red Light (
The
company indicated that the closure of the lounge was “temporary.” Eitel and
business partner Eric Wagner are reportedly considering another location for
Red Light, which may reopen as a large, full-service nightclub as early as next
year.
“We
had a great run with (DJs) and bands in an edgier setting than the Trocadero,
but it is time to add to our offerings in what is becoming a highly lucrative
market,” Eitel stated in a press release. “People are booking more and more
functions despite the economy, and that has become a substantial piece of our
economic framework.”
Red
Light thrived as one
“I
wasn’t too surprised to hear about it,” says Georgie (aka Geewiz), who
co-promoted Boompty! with Chicago-based DJ and promoter Mike More. While their
last event with house headliner Luke McKeehan failed to draw many attendees,
previous events had proven profitable for the both the promotion team and the club.
But Geewiz doesn’t think one poorly attended party is behind the closure.
“It’s
a business issue. The owners and management are just doing what they need to
do,” says the promoter, who is looking to relocate the event. “It was a nice
spot. (I hope) they open up again in a different location.”
The
promotion team behind the weekly
Between
now and next summer, Diablos Rojos is focusing its efforts on opening three
more restaurants in
In
the meantime, he adds that many of the popular events held at Red Light will be
booked as special events rather than weekly ones.
“These
offerings will be expanded to include wine dinners, beer tastings and even an
auction this fall of the large-format photographs of the world’s most famous
red-light districts,” Eitel stated in a press release.
The
shows booked for Aug. 15 and 16—including one featuring DJ Heather—will be held as planned, Eitel assures. The venue may
host other one-off shows as well if they have the potential for profitability,
he says.
“It just (won’t be) an ‘every Friday’ or
‘every other Tuesday’ kind of thing,” he explains.
Following
the closure, Red Light will make way for space to accommodate private parties
and events. Diablos Rojos Director of Operations Gordon Goggin said that the
demand for private party space has been growing over the past few years.
“Groups
are asking for their own bar, their own space. We keep bumping up against our
own programming as people request banquets, showers, company outings and other
events,” he said in a release.
Milwaukeeans
can usher out Red Light with a four-day party featuring resident DJ and
co-promoter John Murges. The event
begins July 31 at the
Doors
open at 9 p.m. for all shows. Cover charges vary. Check local listings.



Comments