Red Elephant’s ‘Chocolate Experience’
Third Ward Welcomes its First Chocolate Café
As
a former co-owner of Buddy Squirrel, Richard Koenings has a background in the
candy business, but his latest venture is far more ambitious than the typical
candy shop. With Red Elephant, open since mid-November at 333 N. Broadway in
the Third Ward, Koenings has launched what he calls the city’s first chocolate
café.
“We’re
trying to expand on the traditional chocolate company to create a new model,”
he explains. “People came up with the idea for coffee cafés and now I think
they’re ready for a chocolate café, especially when you consider all the proven
health benefits of dark chocolate.”
Red
Elephant sells a wide variety of chocolate-shop staples, from turtles and
caramels to meltaways and truffles, but it also offers what Koenings calls “the
chocolate experience”—a café option with a variety of deserts and
chocolate-based beverages.
“It’s
a way to have chocolate in any numbers of ways as a treat,” he says. “We have
chocolate cake pieces, red velvet pieces, cheesecake pieces, cake bites,
chocolate biscotti, chocolate chip cookies, chocolate macaroons and on and on.
And we also have drinks including our black diamond chocolate coffee—which
isn’t a chocolate mocha that you might typically get, since it has finely
ground chocolate that’s blended right into the coffee—as well as our hot
chocolate and chocolate shakes. We have chocolate ice cream and vanilla-bean
ice cream that can be served with any of our items, and little containers of
liquid chocolate you can dip any of our deserts in to. We also have chocolate
whipped cream, which you can add to your coffee or your hot chocolate or any of
our bakery, so you can have all of these toppings with your treat. It really is
a chocolate experience you’ll never forget.”
If
that sounds like a busy menu, that’s because it is, and Koenings admits that he
expects fine-tuning the café (which will soon have Internet access) will be “a
learning process.” Anecdotally, though, he’s already seen signs that people are
responding to the concept.
“I’ve
found that there are very few people who don’t have a smile on their face when
you talk to them about chocolate,” he says, “and the more I tell them about our
chocolate café, the bigger that smile gets.”
To learn more about Red
Elephant, visit redelephantchocolate.com.



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