The Second Coming of Sublime
After Nowell’s death,
Sublime’s label, Geffen, moved quickly to meet the sudden demand for a band
that no longer existed, releasing posthumous albums throughout the ’90s, but
interest in Sublime luxuriated long after the band vault was exhausted. With
the group still ubiquitous on alternative radio and college campuses today, a
cottage industry has thrived by recycling the Sublime songbook, led by tribute
bands like Badfish and 40 Ounces to Freedom.
Perhaps it was only
inevitable, then, that the surviving members of Sublime would carve out their
own share of that market, despite drummer Bud Gaugh’s initial assertion that
“the band died when Brad died.” Last year Gaugh and bassist Eric Wilson began
performing under the Sublime moniker with a young new singer and guitarist,
Nowell’s estate objected
immediately. “It was Brad's expressed intention that no one use the name
Sublime in any group that did not include him, and Brad even registered the
trademark 'Sublime' under his own name,” they wrote in a statement. After a
court agreed, Gaugh and Wilson changed the band moniker to Sublime With Rome.
Though it’s hard to
begrudge Gaugh and Wilson for playing their own band’s music—after all, they
did toil on the road for nearly a decade with Nowell before his death prevented
them from enjoying the fruits of that labor—Sublime With Rome induces the same
reflexive cringe as all bands reunited despite a key member’s death. Nowell
wasn’t just the voice of Sublime; he was its reason for being. It was his pet
loves for punk, dub, ska and hip-hop that birthed Sublime’s sound; his squalid
songwriting that gave the band its bite; and his vulnerability that turned even
the group’s sloppiest, most throwaway numbers into something more intimate—so
intimate that it can seem distasteful hearing them sung by somebody else.
Substitute singer Rome is a dead-ringer for
Nowell, his voice soft, boyish and unabashedly achy. At 22 years old—born in
1988, the year Sublime formed—he is a demographic nod to the band’s permanently
young following, an affable frat boy with a backward baseball cap and an
acoustic guitar he probably breaks out quite a bit at parties. He’s a cleaner
guitarist than Nowell, not nearly as rough around the edges. A widely viewed
YouTube video of him strumming a cover of T.I.’s “Whatever You Like” shows he
would have fit nicely on this past season of “American Idol.”
With Rome, Sublime has begun writing and recording
new songs. In May, Gaugh said he hoped to finish “one or two of them for a
late-summer radio release.” That may sound optimistic, the suggestion that
Sublime could return to the radio just that easily, but there’s actually
precedent. The reggae-rock band The Dirty Heads has topped the alternative
music charts for nine weeks running with a summery, distinctly Sublime-esque
hit called “Lay Me Down.”
The song’s trump card?
Guest vocals from Rome.
Sublime With Rome plays an 8 p.m. show at the Rave with openers Matisyahu and (who else?) The Dirty Heads on Wednesday, July 14.