‘The Art of the LP’
Morgan, Wardle package ‘Classic Album Covers’ from 1955 to 1995
Authors Johnny Morgan and Ben Wardle divide album sleeves into 10
categories: Rock & Roll, Sex, Art, Identity, Drugs, Ego, Real World,
Escape, Politics, Death. The Art category seems to belie the overall notion of
the album as art, but the introduction promises a thematic arrangement
according to the imagery “and not necessarily the music on the records… Indeed,
sometimes the art department would design a sleeve without hearing the album.
That said, most successful album cover designs work because of the involvement
of the musicians.”
Although beautifully designed, replete with a plastic case that serves
as its own sleeve, The Art of the LP
seems randomly organized. Yet, it is the best collection of album artwork among
several recent publications that do little more than aimlessly represent covers
from classic ’60s and ’70s albums. At least some thought went into the
structure of The Art of the LP.
Albums did not exist until the 1940s, and even then they were
collections of 78-R.P.M. singles collected into a bookcase affair. The artwork
was incidental and for marketing alone. The 78s usually came in brown paper
sleeves of no remarkable value and were easily transferred into commercially
available book-like cases that allowed the end-user to organize a record
library without having stacks of fragile records go unorganized and
unprotected. With the advent of the 33 1/3 R.P.M. came the need for a permanent
sleeve with graphics that signify that this record stands alone as an artifact.
Even then, album artwork came into its own only when packaging music with a
significant and consistent voice. The sleeve enhanced the experience of
listening.
Where The Art of the LP falls down totally is
when it represents artists with albums of little importance to their career. For example, Gene Vincent
is present from a 1983 album cover of an oldies reissue, not a ’50s
breakthrough. There is no excuse for this, and many other choices were made
with no aesthetic logic involved at all. Choosing a later album cover with
absolutely no historical value whatsoever here, and with others, too, including
Elvis Presley and Jerry Lee Lewis, is not only maddening but also indicates
that the authors have disconnected the music from the album artwork. Some of
their choices are not only culturally misleading, but pedagogically inferior as
well.
And so, we have a cemetery with some of the wrong headstones. As enjoyable as this book is, the text lacks scholarship, integrity and a historian’s sensibility. But it has a great sleeve.



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