White Jasmine Brings Pakistani Cuisine to the States
When Siddiqui first
arrived in the States, she was struck by the absence of spices in the foods she
ate. Longing to recreate the warmth she felt when preparing and serving the
dishes of her homeland, Siddiqui began to teach hands-on Pakistani cooking
classes as a hobby.
“I realized a lot of
people like spices and flavor,” Siddiqui says. “They just don’t know how to use
them.”
Siddiqui began to
instruct eager cooks on how to create her country’s specialty dishes—think samosas
served with creamy raita, sajji chicken with fire-roasted tomatoes and garlic,
and rasmalai, a traditional dessert made with ricotta cheese, milk and almonds—
at Madison-area food stores, such as Orange Tree Imports and Whole Foods.
In 2004, the mother of
two launched a website that introduced her line of wonderfully rich, compelling
spice blends, as well as Jasmine in Her
Hair, a book she wrote about family traditions, culture and food of Pakistan. White
Jasmine also began appearing at local food events, like the Madison Food &
Wine Show. This fall, Siddiqui will be teaching spice seminars and cooking
classes at the Epcot International Food & Wine Festival in Orlando, Fla.,
a six-week international food experience that attracts food and wine lovers worldwide.
Siddiqui’s son, Samir
Karimi, has joined the family business and serves as vice president of sales
and executive producer of “White Jasmine Everyday Cooking,” a weekly cooking
show hosted by Siddiqui. Siddiqui debunks the culinary myth that Pakistani
cooking is tricky and time consuming by teaching viewers how to make simple
dishes brimming with flavor. The show airs in Madison, but can also be found in DVD format
on White Jasmine’s website.
White Jasmine recently
partnered with Meister Cheese Co. of Muscoda, Wis.,
to create three different types of rBGH-free specialty cheese infused with
Siddiqui’s signature spices: cumin gouda,
tandoori gouda and sajji BBQ gouda.
“We tried different
cheeses to taste how the spices held to the different flavors and styles,”
Siddiqui explains. “Gouda
became our favorite right away because it is so creamy; it has a subtle taste,
and it melts very well, making it great for cooking.”
White Jasmine cheeses
can be found at Metcalfe’s Market in Wauwatosa,
as well as Grasch Foods and Sendik’s in Brookfield.
They will be available soon at Outpost stores, Whole Foods and other Sendik’s
grocery stores in the area.
Here is a Huma Siddiqui
original recipe that blends an American classic with a Pakistani twist:
Turkey Burgers
2 pounds ground turkey
4 teaspoons garlic, chopped
2 tablespoons olive oil
2 tablespoons White Jasmine Tandoori Masala
1 teaspoon salt
1 cup cilantro, chopped
8 slices White Jasmine Tandoori Gouda
8 hamburger buns
8 slices of tomatoes
Lettuce leaves
Red onions, sliced
Mix the first six
ingredients together and make eight patties. Heat up a skillet on the stove
top. Place the patties on the hot skillet. Let it cook on medium heat for 3-4
minutes and turn it once. Cook the other side for 3-4 minutes. Place the cheese
slices on top of each patty and cover the skillet for 2-3 minutes so the cheese
melts. Serve on a bun with lettuce, tomatoes and red onion slices or any other
favorite toppings.
For more information on White Jasmine, visit www.whitejasmine.com or call toll-free (866) 421-8117.



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