The Groove Stage, Summerfest’s Home for Local Music
Since quietly debuting
in 2007, the Cascio Interstate Music Groove Stage has grown steadily each year.
WMSE 91.7 and the Shepherd Express
joined as sponsors in 2008, helping draft a richer, higher-profile lineup that
included many of the local music scene’s biggest draws. In 2009, the stage
moved from its remote placement near the Marcus Amphitheater to a larger,
higher-traffic location between the Harley-Davidson Roadhouse and the Briggs
& Stratton Big Backyard. This year, the stage receives yet another upgrade.
“We’ve been able to
upgrade the sound system for the bands playing, so it’s really a pro-level
system now,” says Michael Houser, chief executive officer of Cascio Interstate
Music. “Some of the mixing boards and soundboards are the same ones used at the
Beijing Olympics, and the speaker system was used at Elton John’s post-Oscar
party. We’re also providing bands with a whole stage team and a sound engineer
from the Riverside
and Pabst Theater, so bands that are great anyway are going to sound that much
better.”
Here is a rundown of
this year’s daily highlights at the Cascio Interstate Music Groove Stage:
Thursday, June 24
Milwaukee’s instrumental
post-rock ensemble Collections of
Colonies of Bees was already turning heads outside of the city on the
strength of their gorgeous 2008 album, Birds,
but their profile increased substantially last year, when with longtime fan
Justin Vernon of Bon Iver they released an album as Volcano Choir. Collections
of Colonies of Bees headline the Groove Stage at 9 p.m., following a 7:30 p.m.
set from the Illinois synth-pop band Elsinore.
Friday, June 25
Though they’ve only been
playing together for a year, the Milwaukee
garage-pop trio Surgeons in Heat has
proved to be one of the city’s most ambitious bands, squeezing themselves onto
any and every bill they can with hopes of playing about 75 shows a year.
They’ll add another one to their tally Friday night, when they play a 7:30 p.m.
bill, between sets from the excitable indie-rock band At Latl, at 6 p.m., and The
Vega Star, who headline the stage at 9 p.m. with a set of stately,
heavy-hearted folk-rock.
Saturday, June 26
Garage-roots rockers The Wildbirds were one of the most
buzzed-about bands ever to emerge from Appleton,
Wis., until they abruptly broke
up after touring behind their 2007 album, Golden
Daze. Now reunited with a new lineup, the band is picking up where they
left off and adding new material to their sets with hopes of reclaiming some of
that earlier momentum. They headline the Groove Stage at 9 p.m., following a
7:30 p.m. show by Canyons of Static,
a post-rock group that shades its sound with traces of Brian Eno and Mogwai.
Sunday, June 27
If the Groove Stage is
swarmed by screaming young girls on June 27, there’s a good explanation: 9 p.m.
headliners Kid, You’ll Move Mountains,
an Illinois indie-pop band, have undertaken a long-shot campaign to convince
pop sensation Justin Bieber, who headlines the Marcus Amphitheater that night,
to join them for their set. That probably won’t happen, but sets from
indie-rockers Disguised as Birds
(4:30 p.m.), The Trusty Knife (6
p.m.) and Revision Text (7:30 p.m.)
should keep things exciting in Bieber’s absence.
Monday, June 28
In the early days of the
Strokes-fueled garage-rock boom, Milwaukee’s
The Etiquette released Ages, an infectious 2002 EP that caught
the attention of college radio stations and national press, but the band fell
apart before they could capitalize on that momentum. It took seven years, but
the group finally followed up with a full-length album, 2009’s Highly Unstable, a Cheap Trick-styled
rock record that lived up to the promise of their EP. The band headlines the
Groove Stage at 9 p.m., after a 7:30 p.m. set from the live hip-hop ensemble Fresh Cut Collective.
Tuesday, June 29
Tempering their
blistering noise-rock with big, giddy hooks, Milwaukee’s IfIHadAHiFi delivered one of the most memorable sets at the Groove
Stage last year. The group, which this year celebrates its 10th anniversary,
returns to the stage June 29 for a 7:30 p.m. set, followed by a 9 p.m.
performance from John The Savage,
who play their soused rock ’n’ roll with deference to Tom Waits and Screamin’
Jay Hawkins.
Wednesday, June 30
There’s no shortage of
pop-rock bands playing the Groove Stage this year, but Milwaukee’s I’m Not A Pilot set themselves apart from the pack by performing
without a guitarist, instead building songs around piano and cello (the latter
courtesy of Milwaukee Symphony Orchestra member Peter Thomas). I’m Not a
Pilot’s 9 p.m. set at the Groove Stage follows a 7:30 p.m. performance from the
jazzy, contemporary pop group The Jeanna
Salzer Band.
Thursday, July 1
Thursday’s lineup is
topped by a trio of experimental-minded rock bands prone toward keyboards,
effects and electronics. SleepComesDown,
at 6 p.m., crafts moody, ambient psychedelic rock, while Ikarus Down, at 7:30 p.m., performs alt-rock in the spirit of
turn-of-the-century Radiohead. At 9 p.m., headliners Fable & The World Flat play soulful, beat-oriented indie-rock
that draws liberally from the rhythms of trip-hop.
Friday, July 2
Three very different
rock bands cap Friday’s Groove Stage lineup. Following a 6 p.m. set from Brief Candles, Milwaukee’s best
shoegaze band, the 11-piece Group of the
Altos will squeeze onto the stage for a set of instrumental suites that
touch on post-rock, math-rock and chamber-pop. An art-punk band with danceable
undertones, Worrier, closes the
stage at 9 p.m.
Saturday, July 3
Milwaukee’s
longest-running ska band, The Invaders,
who pay homage to all incarnations of the genre, from its Jamaican beginnings
to its punchier, third-wave iterations, headlines the Groove Stage at 9 p.m.,
following performances from some of the stage’s heavier bookings. Prog-rockers The Danglers perform at 4:30 p.m.,
before local hard-rock aficionados Spiral
Trance go on at 6 p.m., followed by Chicago-area blues-rockers The Hannah Ford Band at 7:30 p.m.
Sunday, July 4
A 6 p.m. set from the Celtic folk band Athas precedes a pair of performances from two country-rock bands on the Groove Stage’s final day. Dante’s Bop, at 7:30 p.m., draws particularly from the country and R&B sounds of Memphis, while headliners Whiskey Bound, at 9 p.m., prefer a more raw, honky-tonk/rock ’n’ roll hybrid.



Summer fest needs to step out of the 19th century and support more electronic music at their event. Take a look at Detroit. they have a whole festival devoted to electronic music and it goes off every year all weekend long. until then you're alienating a whole lot of people in their twenties and thirties, who spend money(especially on beer).
You're right; I bet a "whole lot of" young people feel alientated because their aren't any electronic acts at Summerfest. If only they had their own festival!
I would suggest that Kevin and Joshua should start their own festival of Electronic Music. Every promoter has their first show. Every Festival has their 1st year. It seems to me that you think it would be a big hit. If that is the case show us here in Milwaukee how it is done. Don't wait for the change I would suggest that you become the change. Good luck,
Max
The biggest problem with the cascio stage and all of Summerfest is that Local bands have no way of getting on the lineup unless they already know the booker (Bob Babish). I am the lead singer of one of the most experienced and polished bands in Milwaukee, yet there was no way to submit our material to summerfest to even get considered!! Babish picks his friends and favorites and all of the rest get left out of the largest music festival in the country even if it's our own hometown. Most of the bands that were booked for this year don't evewn have a local following, nor do I ever hear of them playing out at other venues. You wonder why Milwaukee has no music scene?? Summerfest is actually one of the problems!! Bands with real talent get overlooked for the same lame crap that was on the past few years. Then people wonder why music fans don't come out to shows anymore; it's because they assume that all local acts are like the ones at Summerfest every year!! Seriously Folk Rock on a Friday Night at 9:00pm?? WTF??
I've never met Bob Babish. My band's playing tomorrow, though! Weird.
The statement "Milwaukee has no music scene" is patently ludicrous.
I think the acts that have been at Summerfest are totally lame. I cannot believe Summerfest wastes a stage on acts with little to no talent. Wang Chung to bring in for 80's? Come on! Yeah they were good, but what about bands like New Order? Even U2? Electronic dance music acts? This is the type of music played at real music festivals....certainly not Justin Bieber or Usher. For the size of Milwaukee, no there is no music scene. The last decent dance club, Three, closed it's doors last year. The underground scene, so vibrant in the 90's that it even had a spot at Summerfest has been replaced by cheesy dance clubs like Decibel and Starbar. It's frusterating for single 30 somethings who remember Matisse, Dish, and Thai Joe's. There is absolutely nothing to do for nightlife/entertainment in this otherwise very cool city.