Sheena Luckett-Dodd’s Boutique Revolution
got you interested in the business side of fashion?
involved with urban model teams in 2005, which supported each other by sharing
resources and participating in local fashion shows and photo shoots. But
modeling wasn’t what I wanted to do, nor was it paying off financially. I
decided to use the networks to nurture designers and connect art with fashion.
does your boutique promote designers?
seven local designers at a time and grant them generous compensation plans of
up to 70% of the sale. We also sponsor monthly gallery events that celebrate a
designer and host our annual “Fashion Revolution” runway production.
your process for discovering talent?
e-mail referrals and the Internet. My inquiry may start with a visit to a store
that carries a line that intrigues me. The artists have to demonstrate tenacity
and belief in their vision.
difficult is it for a designer to make a living in the Midwest?
be a “household name” means doing something every day to make it happen. For
example, we just did a trunk show with Anna Hovet, who started her line a year
ago. She travels constantly, runs her own website and does calculated face-to-face
presentations. That takes energy and dedication, so the networks and money will
are art, fashion and community connected?
It’s like our neighbor we call “Miss Sue” who routinely passes by our store. During one Westside Artwalk, she responded to our outdoor sign inviting anyone to enter the boutique and contribute to a community canvas. Most people added a few strokes, but apparently “Miss Sue” tapped into her creative side, painting for hours. I told her next time she gets her own canvas.